The Pursuit

 Pinnacle Rising is a performance brand built on discipline, endurance, and long-term legacy.

Founded by an active-duty Navy servicemember and lifelong athlete, the brand was created in response to an industry full of shortcuts and under-dosed products. We exist to do the opposite.

EARNED PERFORMANCE

Endurance isn't just about running farther. It’s about showing up consistently and building systems that hold up over time—whether on the road, in the gym, or in life. We believe performance is earned, not marketed.

We are launching with limited-run gear, followed by our flagship line of endurance-first supplements—designed with efficacious dosing, no gimmicks, and transparent formulas.

THE  P-R  STANDARD

Pinnacle Rising is built for the hybrid athlete—runners who lift and lifters who run. If your standard is consistency and resilience, you’re in the right place.

Every product we release is built to meet our standards for sustained effort, not short-term stimulation.

Chris  Founder, Pinnacle Rising